Explore the World of NARS and Andy Warhol on New Micro Site

THE WORLDS OF NARS & WARHOL
COME TO LIFE IN NEW SITE
A MICROSITE FROM THE MAKEUP ARTIST AND THE POP ARTIST

To celebrate the NARS Andy Warhol Holiday Collection, NARS announces the launch of a new microsite dedicated to Warhol and his world of Silver Factory superstars.

Live on November 16, 2012 at narscosmetics.com/andywarhol, spend a famous “15 minutes” (or more!) exploring the site and learning about the man who inspired NARS Founder & Creative Director François Nars to create this exciting new limited edition makeup collection.

The site features several rich experiential innovations, such as a shoppable film and online catalogue. Visitors can also make their own art in a beautiful, user-generated Facebook contest.

EXPLORE THE SITE:

SHOPPABLE CATALOGUE
Lose yourself in this virtual catalogue, filled with interesting tidbits about Andy’s life and his famous friends. Then easily click to buy the products and gift sets they inspired.

NARS ANDY WARHOL FILM
Watch this stylized film, featuring a modern interpretation of Andy Warhol by François Nars, then shop the video for fun and glamorous products from the new holiday collection for your makeup bag.

HOW TO VIDEOS
Learn how to achieve beauty looks inspired by Andy and his superstars from NARS makeup artists, then shop the products used in each video.

”15 MINUTES OF FAME” UGC CONTEST (open to US residents only)
Upload your best Warhol-inspired beauty look, and share with friends on Facebook for a chance to win a grand prize of $1,000, or one of fourteen second-place prizes.

The site is live at narscosmetics.com/andywarhol and ready for you to explore, but the shoppable catalogue will be not launch until this Friday, November 16.

Celebrate NARS Andy Warhol Collection at Sephora

Thursday, October 4th

Meet François Nars
5:30pm

NARS Makeovers
11am-8pm

Sephora Union Square
45 E 17th Street
New York, NY 10003
212-995-8833

Celebrate the NARS Andy Warhol Collection
and Meet François Nars in NYC!

Meet makeup legend François Nars as he introduces the NARS Pop Goes Sephora! limited-edition collection. Attendees can also have their product signed.*

*With applicable purchase.

Additionally, NARS makeup artists will be on hand offering iconic pop art-inspired looks designed exclusively for Sephora by François Nars.**

**Walk-ins welcome. Appointments preferred. No purchase necessary.


October 4th – 28th
12-6pm

For event locations and dates, visit:
www.sephora.com/nars-warhol-events

Celebrate the NARS Andy Warhol Collection at Sephora With Exclusive Makeovers!

NARS makeup artists will be on hand offering iconic pop art-inpsired looks designed exclusively for Sephora by François Nars. Receive a complimentary deluxe sample of a NARS blush with participation*, while supplies last!

*Walk-ins welcome. Appointments preferred. No purchase necessary.

NARS Andy Warhol Collection Swatches, Look, Review

NARS Andy Warhol Holiday Collection

I am so giddy with excitement, it's finally here - the NARS Andy Warhol collection!

Pop art pioneer, filmmaker, and publisher, Andy Warhol was one of the most important visual artists of the 20th century. He joked “art is whatever you can get away with.” A painting, a movie, a TV commercial, an album cover, or an interview with a movie star. For Andy, art could be anything, but whatever he did, he did it as if it were fine art. He made paintings with a photo booth and ‘Screen Tests’ – movies that barely moved. He made an 8-hour movie starring the Empire State Building. He changed the way we see the world.

Andy Warhol’s world has been inspiring François Nars for years. Now NARS introduces a limited edition collection in the spirit of Andy Warhol. From the formulas and shades to the packaging and names, every element of the collection evokes François Nars’ take on the cool, image-rich, character-laden world of Warhol.

Everybody is a Superstar. At least for 15 minutes.

LARGER THAN LIFE® LIP GLOSS
Brilliant shine. Intense color. NARS Larger Than Life Lip Gloss provides lustrous shine that stays in place for hours, while lips feel protected and moisturized.

PENNY ARCADE
Raspberry

INTERNATIONAL VELVET
Pink glacé

VIVA
Rich rose

CANDY SAYS
Shimmering strawberry pink

HOLLY WOODLAWN
Bright orange-red

Retail: $26
Available October 1 at Sephora and sephora.com



47TH STREET
LARGER THAN LIFE
LONG-WEAR EYELINER
Larger Than Life Long-Wear Eyeliner takes liner to the next level. Rich, creamy color glides on smoothly with a completely budgeproof finish.
Black with silver shimmer.
Retail: $23
Available October 1 at Sephora and sephora.com