MAC has come up with a lipstick that Lorde has pulled off perfectly - it's a dark purple that is not too dark to look black. It's described as a deep plum by MAC. It's in the amplified formula which has a creamy and shiny texture with a little bit of shine. Some people don't like the shiny shimmer bits of the amplified formula, and prefer a matte finish for dark or bright lipsticks. I am okay though with the amplified formula, although I'd have to admit it doesn't apply as evenly as the matte.
Below are some swatches of MAC Pure Heroine.
Available International July 2014 at maccosmetics.com and MAC Champs Elysees.
(Media sample was provided by PR for consideration. All opinions are mine.)