After many years of development, the NARS Bento Box launches this week! The limited-edition set of two Kabuki cups, hand-poured with a new exclusive-to-NARS lipstick formula, includes two highly pigmented shades: a red, Maiko (Japanese word for ‘dancing girl’ and for an apprentice geisha) and a pink, Sakura (Japanese word for ‘cherry blossom’).
The Bento Box is currently available for $125 at NARS counters within Saks Fifth Avenue, Barneys New York & Neiman Marcus as well as on narscosmetics.com!
To celebrate the launch of this iconic and innovative product, we’re releasing exclusive insider information on a special “Bento Box” tab that will launch later this week on our Facebook page, with a special video, behind-the-scenes details from the campaign shoot and a Q&A with François Nars, Founder & Creative Director of NARS Cosmetics, on why he wanted to create this product and, in his expertise, how it’s meant to be used.
Check back in a few days! For now, here’s a sneak peak:
Q: Is it (the Bento Box) supposed to be touched and used as real lipstick?
Françios Nars: Of course! You should use beautiful things, show them off and not hide them! The box and the cups are the keepsake items.
Throughout all of his extensive international travels, Founder and Creative Director François Nars has always found Japanese culture to be a great source of inspiration, specifically the concept of Kabuki makeup. Years ago, after traveling to Japan, François brought back a small, porcelain pot with a red film of color– Kabuki makeup for the lips.
Debuting this holiday season after many years of development is the NARS Bento Box Set – a limited edition set of two Kabuki cups that were hand-poured with a new exclusive-to-NARS lipstick formula in highly pigmented
shades containing Vitamin E. Housed in a handmade bento box, the set also comes with a Kabuki lip brush, designed for precise application by dipping the brush into the cup and blending until desired coverage is achieved.
In Kabuki theater there is a style, Kumadori, which uses shades to represent different emotions and moods: red represents passion and vigor while pink represents cheerfulness and youthfulness. So it is no wonder that François chose to capture the majesty of the kabuki lip with these two colors for the elegant yet modern woman.
Maiko, a vibrant red, is the Japanese word for dancing girl and is used to refer to apprentice geishas. Sakura, a hot pink, is Japanese for cherry blossom, the symbolic flowering cherry tree integral to Japanese culture.
Each cup has been hand-filled, weighs the same as a bullet of lipstick, and will provide around 150 uses. Similar to the NARS Yachiyo Kabuki Brush, the lip brush is hand-made and the handle is wrapped in Wisteria, a flowering plant native to East Asian states such as China, Korea and Japan. Only one thousand sets were created for sale in the United States, and just over two thousand in total were created worldwide.
Fusing two inspirations together, François chose Daphne Guinness to once again be the face of NARS with her evocative portrayal of classic theatrical Kabuki makeup.
Price: $125.00 each
Shades Included: Maiko (red) – Japanese word for ‘dancing girl’ and for an apprentice geisha
Sakura (pink) – Japanese for Cherry Blossom
Available: November 1st
Exclusively at Saks, Barneys and Neiman Marcus
Starting October 1st, a waiting list will be available on narscosmetics.com/bento
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