NARS Holiday 2010 and Q&A with François Nars



Dramatic. Decadent. Electrifying and mysterious. NARS’ Holiday 2010 Color Collection is brazenly mesmerizing. François Nars, Founder and Creative Director, chose the enchanting Daphne Guinness to echo the season’s perfect balance of rich metallics, soft pastels, and modern neutrals.

Under Nars’ direction, makeup artist Kabuki set the stage by applying Siberia Sheer Matte Foundation, completed by Snow Loose Powder buffed onto the skin. Sex Appeal Blush, blended from cheekbone to temple with the Kabuki Artisan Brush, contoured Daphne’s cheeks.

For Daphne’s mesmerizing eyes, Kabuki used the Eye Shader Brush and pressed the black onyx of Okinawa Trio Eyeshadow across the lid. With the Eye Contour Brush, he layered the Trio’s deep cobalt blue hue from lid to brow bone to increase color depth. Next, he applied Iceberg Eyeliner Pencil along the inner corner of the upper lash and the lower lash line, extending past the outer corner.

He swept the Trio’s cobalt blue pigment along the lower lash line outward to meet up with the upper lash line. The silver side of the Trio was applied from brow bone to brow. Brows were defined with the Ipanema Eyebrow Pencil.

Lashes were set with two coats of Larger Than Life Lengthening Mascara.  For Daphne’s berry beige lips, he layered Petite Monstre Lipstick followed by the subtle shine of Little Darling Lipstick.

HOLIDAY 2010



The mood for the NARS Holiday 2010 Collection is audaciously bold. Just as in the Fall 2010 campaign, François Nars explores and exploits the many facets of his versatile muse Daphne Guinness. Her smoldering, cobalt-rimmed eyes, platinum hair and peach-glazed cheeks are captured not once, but in multiple kaleidoscopic images. According to François, “when you have Daphne Guinness as a model, you just let her be who she is. Daphne fits the brand so well –she has such a modern approach to fashion and beauty.”

The hypnotic marriage of mirrors and Daphne’s consummate allure is what NARS Holiday 2010 is all about—seduction and self-expression. Beauty without boundaries.


OKINAWA TRIO EYESHADOW, $45 - The first trio eyeshadow for the brand is a striking triad of black onyx, silver and cobalt blue


MELUSINE DUO EYESHADOW, $32 - An ultra-modern union of rich purple orchid and silver-spun lilac


ETRUSQUE SINGLE EYESHADOW, $23 - An antique gold hue reminiscent of Etruscan cast bronze art


SEX APPEAL BLUSH, $26 - A soft peach blush, perfect for foolproof contouring


PETIT MONSTRE LIPSTICK, $24 - A luxurious berry pigment with a satin finish


LITTLE DARLING LIPSTICK, $24 - A classic, nude beige with a sheer finish


DOWNTOWN LIP GLOSS, $24 – A metallic-pink lavender lip gloss that vibrates with party-perfect iridescence


BOUGAINVILLE LIP GLOSS, $24 - A sensual pomegranate lip gloss that appears deep in pigment but sheer on the lips


BAD INFLUENCE NAIL POLISH, $16 - A smoky taupe nail polish that is a unique yet universal hue


POKERFACE NAIL POLISH, $16 – A vibrant, magnetic, purple orchid



Q&A WITH FRANÇOIS NARS
Why did you choose Daphne Guinness for the Holiday 2010 campaign?
“I chose Daphne because she is very sophisticated… her attitude toward fashion, her grace, creativity, eccentricity... I could keep going! She is not afraid of going as far as you can take her.”

When photographing Daphne, what direction did you give her?“She is always so much fun to photograph – very sweet and vivacious. I didn’t have to give her any direction. Just to be herself, being Daphne Guinness.”

Why did you want to create the Okinawa Trio Eyeshadow?“I always try to push the envelope, and create products women will love. Since our Duo Eyeshadows have been so popular, it was only natural to take it to the next level. I love the way the three colors come together in the palette – I’ve always had a passion for art – it reminds me of a Rothko painting.

What mood did you want to convey when photographing Daphne?“I wanted the image to look very mysterious, elegant and glamorous. Daphne is a living piece of art and I wanted to show her many, many times over.”

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