Bare Escentuals Big Buffing Road Trip
Eight days, six cities - a buffing good time. The Bare Escentuals Road Trip is back! It’s been almost two years since we’ve hit the road, and from October 2nd-10th, Leslie Blodgett, Creator of bareMinerals, and her National Artistry Team are on a mission to bring bare skin beauty to the East Coast one make-under at a time.
From Jacksonville to The Big Apple, Leslie will be sharing her personal tips and tricks, while her artistry team performs make-unders with our award-winning bareMinerals products, in addition to introducing our new holiday collections.
Leslie is especially anxious to get back to her roots as she makes stops at both Bloomingdales, NYC, where she started her career on the cosmetic floor, and her home town in Long Island. Florida, South Carolina, Virginia and Pennsylvania are also on the road map for personal appearances, in addition to a highly anticipated Master Class in Philadelphia.
Come one, come all: Every event will include raffles and giveaways, and if you see the bus on the road, be sure to wave us down for a special gift.
Big Buffing Road Trip Stops
Saturday, October 2 – Jacksonville, FL
She can’t wait for her first stop in Jacksonville; the largest city in the US is the perfect spot to start our adventure in style.
Sephora, St. John
11 am-5 pm Leslie Personal Appearance: 1 pm-3 pm
Sunday, October 3 – Greenville, SC
Can you believe this is Leslie’s first visit to South Carolina? She’s so excited to get a taste of that famous BBQ everyone talks about.
Ulta, The Shops at Greenridge
12 pm-6 pm Leslie Personal Appearance: 2 pm-4 pm
Tuesday, October 5 – Richmond, VA
Richmond is known for some famous battles, but it’s about to be known for famous beauty. Take in the sites of this historic town (maybe watch a reenactment or two) then join Leslie and her road trip crew as they stir things up.
Nordstrom Short Pump Town Center
2 pm-8 pm Leslie Personal Appearance: 5 pm-7 pm
Thursday, October 7 – Master Class in Philadelphia, PA
Always a customer favorite, our Master Class is one stop you don’t want to miss. Join Leslie and Global Master Artist, Bravon Pascua, for a fun-filled night you’ll never forget.
Ritz Carlton Hotel
7 pm-9 pm
Friday, October 8 – New York, NY
Join Leslie as she a beautiful bite out of the Big Apple—the place where it all began. She got her start at this very Bloomingdales selling hair sticks, (yes, that’s right) beginning her famous journey to the top.
They’ve got tons in store for you:
5:00-5:45 pm: Watch a live make-under demonstration with Leslie and Global Master Artist, Bravon Pascua.
5:45-7:00 pm: Don’t be late to meet and greet with Leslie, where she will sign autographs for the first 100 people.
6:30-7:30 pm: Be one of the first 50 to RSVP to the event and join Leslie for an exclusive cocktail party.
Bloomingdale’s 59th St
2 pm-8 pm Leslie Personal Appearance: 5 pm-7 pm
Saturday, October 9 – Lake Grove, NY
Leslie’s going back to her roots and visiting her home town. Join her at Smith Haven Mall as we take over the Center Court for music, mingling and of course lots of marvelous make-unders.
Bare Escentuals Boutique, Smith Haven Mall
11 am-5 pm Leslie Personal Appearance: 1 pm-3 pm
Leslie Blodgett
Creator of bareMinerals
& Executive Chairman, Bare Escentuals
A visionary most recently recognized by Inc. Magazine as one of the “Top Entrepreneurs of the Decade: 2000-2009,” Leslie Blodgett has single-handedly turned the beauty industry on its head by catapulting mineral makeup into the public eye, forever changing the conversation around beauty.
Joining Bare Escentuals as CEO in 1994, Leslie’s aptitude and discerning leadership style helped transform what was a local bath and body retailer into one of the leading prestige cosmetic companies in the United States with the launch of bareMinerals, an award-winning line of mineral-based products, including bareMinerals SPF 15 Foundation, the #1 foundation in the US.
Blodgett’s solid background in product development, including positions at Neutrogena and Max Factor, coupled with her predisposition to intuit what women want while foreseeing trends are key factors that continue to propel her success and ever-growing popularity. This instinctual drive led her to QVC in 1997 with the simple purpose to educate women about bareMinerals and our untraditional approach to bare-skin beauty. Undaunted by the obstacle of selling foundation on TV, Blodgett’s passionate approach and authenticity resonated immediately with women nationwide that were looking for healthy makeup alternatives.
Thus, a makeup revolution was born and as word of mouth spread, so did Blodgett’s appeal. A renowned beauty expert sought-out by media sources on a global scale for her trademark style, Blodgett embodies a new level of influence. Blodgett “shuns the button-down, corporate approach of many of her peers, and speaks honestly-having long-ago checked her ego and pretense at the door.” – Women’s Wear Daily
Genuine to the core, Blodgett has been an advocate for community long before the advent of social media—personally responding to letters, emails and making house calls have been rituals from the beginning—and can be credited with spearheading a community-enabled approach; putting stock in the value of genuine, personal relationships and ultimately allowing women to have a much broader brand experience that is as much about a peer-to-peer community as it is about bareMinerals products.
In 2006, Blodgett took Bare Escentuals public in one of the largest cosmetic IPO’s in the last decade. Bare Escentuals is currently available in 28 countries with over 6,000 doors (including more than 136 freestanding boutiques in the US, plus its first international boutique which opened in the UK in 2009) and reported sales of $558M in 2009.
Currently serving on the board of Cosmetic Executive Women (CEW), Blodgett was also the first recipient of the organization’s Achiever Award in 2006 for her contributions to the industry. More recently, she was honored at CEW’s annual ‘Beauty of Giving’ luncheon in 2009 for her commitment to making women happy; an approach that is anchored in engaging in real, open and honest dialogue, and in turn, one that has transformed Bare Escentuals into a peer-to-peer community of its own.
A true testament to Blodgett’s influence on the cosmetic industry at large, in 2010, Bare Escentuals was acquired by Shiseido, the Japan-based leading global cosmetics company, for $1.8 billion making it one of the largest cosmetics mergers in history. Now, more than ever, Blodgett in her role of Executive Chairman is in position to fulfill her mission of bringing the company’s mineral-based products to even more women worldwide.
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