NAILING IT
THE STORY BEHIND M·A·C COSMETICS NAIL TREND F/W ‘09 BY JIN SOON
When M·A·C Cosmetics and renowned nail artist Jin Soon Choi came together, it was a true meeting of fashion-forward minds with trend-setting style. A permanent fixture backstage at Fashion Week and an editorial darling, Jin Soon has worked with renowned designers such as Oscar de la Renta, Derek Lam, J.Mendel, Matthew Williamson, and Doo.Ri, as well as venerable photographers Steven Meisel, Irving Penn, Annie Leibovitz, Craig McDean and Michael Thompson. She is also famous for making A-list celebrity hands and feet as flawless and glamorous as their faces.
After 20 years of working in the fashion and beauty industry, Jin Soon is one of the most influential nail stylists in the business. For her first-ever brand collaboration, she had a clear vision: highly pigmented, bold nail colours with a long-lasting, high-shine cream finish. With that direction, M·A·C Product Development experts set out to develop a F/W ‘09 trend-driven nail collection that would appeal to beauty and fashion addicts everywhere. The complete collection includes six rich, opaque shades with editorial flair and depth, as well as an Underlacquer and an Overlacquer, all formulated to strengthen and fortify nails.
Over the past few seasons, nails have become more influential, making a serious impact on the fashion runway, and are now viewed as an extension of hair and makeup styling. During the Fall/Winter ‘09 Collections, Doo.Ri, known for her beautiful, draped silhouettes, wanted to reflect the edgy look of her fall collection and chose Beyond Jealous (a blackened blue/green shade), to complete the models’ looks.
Rocking-out the “of-the-moment” nail colour is just as important as wearing the “it” pant, jacket or stiletto. Nails have become an essential fashion accessory!
Nail Trend F/W ‘09 by Jin Soon Choi, visibly M·A·C in form and finish, will be coveted worldwide by fashionable women on a quest for beauty, style and self-expression. This is the perfect marriage between an iconic, cutting-edge makeup brand and a top celebrity nail stylist.
NAIL TREND F/W ’09 COLLECTION INCLUDES:
Cool Reserve Dirty Grey Lavender
For Fun Rich Clean Purple
Dance All Night Brick Red
Rich, Dark, Delicious Rich Blackened Brown
Dry Martini Khaki Olive Green
Beyond Jealous Blackened Blue Green
Underlacquer Basecoat
Overlacquer Topcoat
SUGGESTED RETAIL PRICE $12.00 U.S. / $15.50 CDN
AVAILABLE
North America August 27, 2009, International September 2009
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