M·A·C VIVA GLAM SPOKESPERSON, FERGIE, GEARS UP TO HELP M·A·C AIDS FUND REACH $150 MILLION MILESTONE WITH A NEW VIVA GLAM LIPSTICK AND ADVERTISING CAMPAIGN
What: Fergie, M·A·C Cosmetics’ VIVA GLAM Spokesperson, is set to reveal her new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles. She will visit Project Angel Food, an organization committed to providing free prepared meals and nutrition counseling for those living with HIV/AIDS. She will then appear at the M·A·C store on North Robertson Blvd to help raise awareness of HIV/AIDS by helping to sell VIVA GLAM lipsticks, which have raised over $130 million for HIV/AIDS globally over the past 15 years. 100% of the selling price of M·A·C’s VIVA GLAM products go towards the M·A·C AIDS Fund.
Who: Fergie, M·A·C VIVA GLAM Spokesperson John Demsey, Chairman of the M·A·C AIDS Fund, Group President M·A·C Cosmetics Nancy Mahon, Executive Director of the M·A·C AIDS Fund
When: Thursday, March 5th, 2009
Where: Project Angel Food
922 Vine Street
Los Angeles, CA
11:30 AM – 1:00 PM
M·A·C Cosmetics North Robertson
133 N Robertson Blvd.
Los Angeles, CA
3:00 PM
ABOUT THE M·A·C AIDS FUND
The M·A·C AIDS Fund, the heart and soul of M·A·C cosmetics, was established in 1994 to support men, women and children affected by HIV/AIDS globally. M·A·F is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, M·A·F is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organizations around the world that provide a wide range of services to people living with HIV/AIDS. To date, M·A·F has raised over $140 million (U.S.) exclusively through the sale of M·A·C’s VIVA GLAM lipstick and lipglass, donating 100 percent of the sale price to fight HIV/AIDS. For more information, visit www.macaidsfund.org.
Fergie, MAC Cosmetics' VIVA GLAM Spokesperson, Visits Project Angel Food To Help Raise Awareness For HIV/AIDS
Fergie serving food
ABOUT PROJECT ANGEL FOOD
Project Angel Food's mission is to nourish the body and spirit of men, women and children affected by HIV/AIDS, cancer, and other life-threatening illnesses. Project Angel Food is the only organization serving all of Los Angeles County dedicated to providing nutritious hot and frozen meals on a daily basis to people with HIV/AIDS and other serious illnesses. Our meals, prepared by professional chefs and volunteer assistants, are nutritiously-appropriate, attractive and always made with the freshest ingredients. Our registered dietitians provide clients with individual, nutritional counseling. There is no charge to clients for these services. Since its inception in 1989, the Project Angel Food Program has prepared and delivered more than 5.7 million meals. Last year, the Project Angel Food Program prepared and delivered 597,975 meals to 2,340 individuals.
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