Tuesday, April 8, 2014

Nicole by OPI Partners with Kellogg’s® Special K® on Nail Lacquer Launch 2014

Encore of a Colorful Collaboration!





Nicole by OPI Partners with Kellogg’s® Special K® on Nail Lacquer Launch

Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated with Kellogg’s® Special K® to launch three custom nail lacquer shades for its "Shine Brighter" campaign. The campaign inspires women to be their best selves - healthy, confident and positive, to look better, feel better, and shine brighter.

“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s Special K consumers for a second time, because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”

The three custom shades include: Challenge Red-y (crème red), Live in the Momentum (crème blue) and My Sol Shines Brighter (crème coral). Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers - Live in the Momentum and My Sol Shines Brighter.

Nicole by OPI Signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries & Chocolatey Delight).

Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This promotion will be available April 2014 in the US where Special K products are sold.

For more information, visit nicolebyopi.com. Follow Nicole by OPI on Twitter @NicoleByOPI and become a Facebook fan!
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About Nicole by OPI:
Nicole by OPI offers a salon-quality range of bold, fashion-forward nail lacquers. The brand’s heritage is based on OPI’s well-established foundation of excellence in both color and technology, providing premium products to a broad range of consumers looking for trendsetting nail lacquers. Known for its celebrity collaborations and partnerships, the brand invites consumers to be creative and confident by expressing themselves through color. Currently, Nicole by OPI range boasts over 120 shades, including retailer-exclusive lacquers, and serves as the color authority for the younger demographic.

About Kellogg Company:
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

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