Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated with Kellogg’s® Special K® to launch three custom nail lacquer shades for its "Shine Brighter" campaign. The campaign inspires women to be their best selves - healthy, confident and positive, to look better, feel better, and shine brighter.
“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s Special K consumers for a second time, because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”
The three custom shades include: Challenge Red-y (crème red), Live in the Momentum (crème blue) and My Sol Shines Brighter (crème coral). Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers - Live in the Momentum and My Sol Shines Brighter.
Nicole by OPI Signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries & Chocolatey Delight).
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This promotion will be available April 2014 in the US where Special K products are sold.
(see swatches below)
I love this color! I think this is one of my favorite Nicole by OPI nail lacquer shades EVER. Nicole by OPI My Sol Shines Brighter is a beautiful, bright poinsettia red cream. It's not a fire engine red, but more of a bright pinkish red that is so gorgeous. It applies great and was fully opaque in 1-2 coats. Love this.
Nicole by OPI Live in the Moment-um is a pretty mid-tone blue cream. It's a bright Dodgers kind of blue that looks so pretty when worn. This also has great pigmentation and is opaque in two coats.
Because Nicole by OPI is owned by OPI, I expect the same great quality and formulas OPI, and I have not been disappointed. I've always been impressed with how easily the product glides on the nails, how it very rarely streaks, and overall amazing quality for a drugstore brand.
Check out the details above for you to get a chance to receive these Nicole by OPI-Kellogg's collab nail lacquers!
(Media sample was provided by PR for consideration. All opinions are mine.)