Expanding on the momentum of last year’s partnership, Nicole by OPI has once again collaborated with Kellogg’s® Special K® to launch three custom nail lacquer shades for its "Shine Brighter" campaign. The campaign inspires women to be their best selves - healthy, confident and positive, to look better, feel better, and shine brighter.
“Nicole by OPI is excited to offer exclusive lacquers to Kellogg’s Special K consumers for a second time, because last year was such a big hit!” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “We encourage women to show off their confidence in a positive way through color. When you look good, you feel good!”
The three custom shades include: Challenge Red-y (crème red), Live in the Momentum (crème blue) and My Sol Shines Brighter (crème coral). Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from five eligible Special K products, consumers will receive two lacquers - Live in the Momentum and My Sol Shines Brighter.
Nicole by OPI Signature edition Special K packages designed by Suzi Weiss-Fischmann will be available exclusively at Target. The designer packages are available only for select flavors (Original, Red Berries & Chocolatey Delight).
Nicole by OPI formulas are long-lasting, fast-drying, and salon-quality. This promotion will be available April 2014 in the US where Special K products are sold.
(see swatches below)
The above-mentioned promo of Nicole by OPI and Kellogg's Special K Cereal is on-going, so you have time to have an opportunity to receive the special Nicole by OPI nail lacquers by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.
I was able to try the three Nicole by OPI nail lacquers that are part of this collaboration with Kellogg's Special K Cereal. Here are my swatches on thoughts on these.
I love this color! I think this is one of my favorite Nicole by OPI nail lacquer shades EVER. Nicole by OPI My Sol Shines Brighter is a beautiful, bright poinsettia red cream. It's not a fire engine red, but more of a bright pinkish red that is so gorgeous. It applies great and was fully opaque in 1-2 coats. Love this.
Nicole by OPI Live in the Moment-um is a pretty mid-tone blue cream. It's a bright Dodgers kind of blue that looks so pretty when worn. This also has great pigmentation and is opaque in two coats.
Because Nicole by OPI is owned by OPI, I expect the same great quality and formulas OPI, and I have not been disappointed. I've always been impressed with how easily the product glides on the nails, how it very rarely streaks, and overall amazing quality for a drugstore brand.
Check out the details above for you to get a chance to receive these Nicole by OPI-Kellogg's collab nail lacquers!
(Media sample was provided by PR for consideration. All opinions are mine.)