The brand claims that it has a formula that consists of a Vegetal Lecithin that coats each pigment to transform the product's texture so help it adhere to the skin better. It also has silica and sericite powders to help diffuse light and give a soft focus finish and blur imperfections. What I like about this product is that Makeup For Ever claims that it has considerably less talc than many powder foundations in the market today. This is good news for those who don't like talc or are allergic to talc.
I used the product wet according to the recommended wet application technique of MUFE. I thoroughly wet the accompanying sponge that has a separate compartment in the compact. I wrung out excess water, wiped the sponge across the whole surface of the powder, then applied to the center of the cheeks and nose, moving toward the chin in a downward motion. Then I applied the product to the center of the forehead moving toward the temples and down toward the sides of the face.
If you are to use it dry, the finish will have a more matte, full coverage finish. You can apply it dry using a kabuki brush in a buffing motion.
I like using the wet technique because it has a softer, more satiny finish compared to the dry application technique.
All in all, I would recommend this foundation if you want to have options for applying your foundation - either wet or dry. It's also quite travel-friendly as it is a compact that you can tote around anywhere. The best part is that it has an extensive line of 25 shades with golden, neutral and pink undertones, so you are bound to find your perfect shade. This product retails for $36.00 and is available at Sephora.com, Makeup For Ever Boutiques in January/February 2013.
Check out my Video Post: Makeup For Ever Pro Finish Foundation, Aqua Rouge Swatches, Review.
Note: Media sample was provided by a representative of the brand for consideration. All opinions are completely mine.