Monday, October 24, 2011

Gareth Pugh For MAC







GARETH PUGH FOR M∙A∙C
Challenging the conventions of fashion with his signature style that blurs the traditional gender divide…M·A·C is proud to partner with London-based designer Gareth Pugh. Infusing his trademark esoteric experimentation into Beauty Powders, Metal-X Cream Shadows, Technakohl Liner, Pigments, Lipsticks, Lipglass, Studio Fix Boldblack Lash, Powder Blushes, Nail Lacquers, Buffer Brush and a Makeup Bag, he delivers an assortment of futuristic yet primal shades in custom geometric packaging.

Gareth Pugh for M∙A∙C Available November 23, 2011 through December 23, 2011.


letter TO EDITORS
When creating my makeup collection with M·A·C
I wanted it to be unexpected – creating something truly
beautiful, very sophisticated, and incredibly chic but of
course – with an underlying edge of darkness and attitude.
With a collection that goes from strong, deep and mysterious
to light, fragile, and ethereal, I think we’ve created a truly
versatile collection that hopefully you’ll be inspired by and
want to wear.
Enjoy!

To think Gareth Pugh is to think beautifully distorted, sculptural, otherworldly proportions…avant-garde mash ups of materials (from PVC and Perspex, latex to leather, mink to metal, Gareth reworks them all into breathtakingly original clothes)…an extreme attitude….

In short, no one could accuse Gareth of being conventional. Or predictable.

Since the same can be said of M·A·C – never shy of pushing a few boundaries – it makes sense that we’ve teamed with London’s most notoriously cutting edge designer to create a limited edition line-up of makeup and accessories. Of course, they’re every bit as unexpectedly sophisticated and big on twisted-chic as you might imagine. Thought a beauty line by Gareth would be all black and white? Think again!

Cue heavyweight geometric packaging encasing some seriously chic standouts: a duo-chromatic nail polish that flashes from emerald to amethyst. A compact Beauty Powder that turns all skin-tones a sophisticated matte. Lipglasses that go from super-subtle (worn alone) to
statement-making when layered over Lipstick. Lashes that redefine the shape of what a fake lash could, or should, be
“They’re about contradiction and the struggle between lightness and darkness,” says Gareth of how he creates his inspired collections. So too his debut approach to makeup.

Every piece is unique, experimental, precious and intriguing (just like Gareth’s designs)…and ready to be played to your lighter (more ethereally natural) or darker (sinisterly sophisticated) side.


Created with Admarket's flickrSLiDR.

LIPSTICK
Fervent—Glossy blackened berry (satin)
Restrict—Creamy greyed nude (cremesheen)

LIPGLASS
Vacant—Sheer light lavender grey with violet pearl
Outrage—Sheer berry with blue pearl

BEAUTY POWDER
Elude—Translucent neutral beige

METAL-X CREAM SHADOW
Obscura—Frosty gunmetal grey
Ardent—Frosty blackened burgundy

PIGMENT
Guise—Frosty grey
Deceit—Blacked plum with pink pearl

MASCARA
Studio Fix Boldblack Lash—Blackest Black

TECHNAKOHL LINER
Greyprint—Rich pewter grey with frost
Graphblack—Rich graphic black

LASH
Flight Lash—Dense, geometric triangle-shaped lash

NAIL LACQUER
Inert—Creamy mid-tone greyed nude (créme)
Ascension—Grey with blue violet reflective pearl (frost)
Hyper—deep blue with violet pearl (frost)

POWDER BLUSH
Strada—Mid-tone nude

SQUARE HANDLED BUFFER BRUSH
A full, dome-shaped brush of extra soft goat hair.
Specially created to flawlessly blend powder onto the
skin for an immaculate polished finish. Excellent for
all M·A·C powders and pigments.

GARETH PUGH FOR M·A·C MAKEUP BAG
Square shaped black bag with signature Gareth
geometic print appliqués in black patent; full zipper
around perimeter of bag

1 comment:

Idaira said...

The packaging is great!!! loving it!