Aromaleigh Is Closing - An Open Letter To Kristen

My recent haul from Aromaleigh: Ultra Resolution Finishing Powders

Aromaleigh Ultra Resolution Finishing Powders:
Top: Translucent, Peaches and Cream
Bottom: English Rose

Above are some screen shots of my Aromaleigh posts. Check them out (all 85 of them) HERE.

As always, I am again late in hearing the news. I am deeply, deeply, deeply saddened that Aromaleigh is closing. I do have an inkling of what is going on in her life, but I do not know the entire story. I have read snippets of the drama on some sites, but I choose not to react to the ugly situation. All I know is that Aromaleigh makes amazing, beautiful makeup that made me happy day after day during the past couple of years that I've used and enjoyed it.  This is the focal point of this whole post: the amazing makeup that I will truly miss.

Kristen- this is for you. I want you to know how happy and beautiful your products made me feel.

I had loved leafing through my little magnetic photo album containing Aromaleigh eyeshadow samples and choosing what colors I would wear for that day. I spent enjoyable moments experimenting with Aromaleigh eyeshadows and creating beautiful eyeliners with the loose shadows using mixing medium. I loved applying the ultra resolution finishing powders that blurred imperfections and made my makeup look flawless.  I am impressed with your blushes and Verve and Rococco are my favorites.  Your blushes are never splotchy and apply really well.

I am enthralled with your eyeshadows and how buttery they apply on my skin. I love the beautiful nuances of the shadows that change at every angle. I loved looking at my Eye Of the Days after using your shadows. I loved how I came to enjoy using mineral eyeshadows because your products are very easy to apply and blend. They are not just mica bombs that add all sparkle but little pigment. They are amazingly pigmented but still very easy to blend.

I loved the very fast shipping and how I would get all my stuff in three business days.  I liked the accuracy of the orders - I would order a lot of product samples and not one of them was missing or incorrect.  I loved the free samples that I would get in every order, and recently you gave us the liberty to choose those samples, which made me excited to pick out the exact products I know I will like and use.

I loved your lippies and their choco-citrus scent. I like how they always lift up my mood and senses with the beautiful shades and luscious scent.

Your products may not have been the cheapest mineral makeup on the internet, but I appreciated your weekly sales and great deals, and I would much rather pay for good quality than buy some product of inferior quality that I will not use. I am impressed with your products and I sincerely hope you will decide to open shop again.

I will truly miss your products but I also wish you healing and comfort during this difficult time. If you need this time to stay away and heal yourself, by all means go ahead and mend whatever is broken. I just hope that you will someday return and bring back the products that many women enjoy and find joy and empowerment in.

Take care and I wish you the best.

Hugs and lots of good thoughts and well wishes,


Here is Kristen's announcement on the Aromaleigh website:

Aromaleigh News, June 28th, 2010... The End.

Aromaleigh bids you adieu...

We'd like to thank everyone for the last 12 years of support and repeat business... it's been an amazing ride, but it's time.

Some of the happiest times of the last decade+ have been receiving emails from ecstatic women whose lives and outlook had changed from something as simple as makeup...

Aromaleigh never started off being about making a quick buck. I started the company with a dream of independence and creating my unique, natural line of Aromatherapy products and fragrances. We grew slowly... one customer at a time, and soon customers were requesting natural cosmetics.

Our first cosmetic product was a tinted lipbalm called "Color Wash".... our Pure Powder, in 5 shades, followed soon after... and in the months that followed, frost and matte eyeshadows, and more...

I've given my heart and soul to this company, and the last 12 years of my life. But I am unable to continue, as I have to be honest... there's nothing left inside of me to give. And what I do have is reserved for the most important person in my life.

I can't and won't provide a detailed explanation for this decision... those who know me well know that this has been a decision that has torn me in two for several months. Nothing I say or don't say can matter at this point. All I will say is "You've won... I'm gone. You can stop now..."

It's makeup. It's supposed to be fun, and empowering and beautiful. But it's all become ugly. More ugly than I ever imagined.

I'll be offering the following "Goodbye" coupon for the next 2 weeks...


35% off the entire store, not applicable to previously placed, shipped or received orders... Aromaleigh reserves the right to refuse any suspect or incomplete orders for any reason, Large international orders, as per our international terms, are subject to additional ship fees.

First come, first served for inventory... most inventory is not real-time, and sold out product will be updated daily. Being able to order a product does not guarantee stock. Please allow 7-10 business days (possibly more, depending on volume) for your order to be processed.

With a very heavy heart, I thank you all for this journey... and I also look forward to a future that is serene and blessed... for all of you, as well...

Sincerely and with a bunch of tears as I type this,



Phyrra said...

Your letter is so sweet and heartfelt.

MarciaF said...

It's sad that drama is making her close. I've seen it with other etailers and it makes you feel bad that some people are so nasty. Anything I bought from Aromaleigh was terrific.

Michelle said...

Lovely post :)

beautyandthebeast said...

I know nothing about the drama :( I will miss Aromaleigh.....better get an order in before the store closes :(

The Shades Of U said...

Phyrra- thank you, I will really miss the products!

Marcia- I honestly did NOT know anything about it till this morning. I have just been a happy camper with AL mineral makeup. I don't know her personally and I have not even been active in any AL fan forum or anything like that so I technically do not know her or her "attitude". I do appreciate good quality products when I see them. That is why it is sad to see AL go.

Michelle- thanks=)

The Shades Of U said...

beautyandthebeast- as I said, until this morning, I was completely clueless too. Let's just stock up before our favorite stuff runs out.

TianneMarie said...

It's a huge bummer that AL is closing...such a mainstay in mineral makeup. I appreciate your letter- it's very sincere and appealingly honest. Thank you for that.

Crystal said...

oh no, AL is closing? that's really sad because AL is my favorite brand. their stuff is the best :(

Lex said...

Thank you for posting this! I had no idea. I had ordered some samples from Aromaleigh months ago and never tried them until reading this. I just put an order in for full-size jars and really wish her the best. I don't know about the drama, but I hope that she can move on and continue to be successful.

Sass said...

Do I need to order the Aromaleigh eyeshadow base to use with their shadows or is any standard base OK to use with minerals? Thanks.

The Shades Of U said...

Sass- any kind of base will do. HTH!