The Shades Of U

Photo Credit: Milani Cosmetics website

MILANI BRINGS THE STYLE OF MILAN TO THE U.S.DEBUTING SEVEN TREND SETTING MAKEUP PRODUCTS THAT ENCOURAGE WOMEN TO DISCOVER THEIR INNER ITALIANISTA

LOS ANGELES, CALIFORNIA [January 6, 2015] – Milani Cosmetics, the leader in multicultural color cosmetics, will continue to outshine expectations come 2015 with the introduction of seven revolutionary additions to its portfolio of cutting-edge makeup. Inspired by the latest trends of metallic shine and subtle mattes seen on the catwalks of Milan, Milani will be providing women everywhere with what they need to interpret these runway looks while reflecting their individuality. In support of this launch, Milani has announced a nationwide contest, “Win a Dream Trip to Italy,” which started on January 1, 2015.

Trend: Metallic Shine Milani’s Fierce Foil collection, releasing in January 2015, is the first of its kind with buildable, highly-metallic, foil finish that creates a look unlike anything on the market today. From eyes to nails to lips, theFierce Foil collection includes:

 Milani Fierce Foil Eye Shines – A first! This isn’t a shadow. It is a shine. Milani’s groundbreaking gloss technology created especially for eyes instantly imparts a beautiful multidimensional foil finish. Available in four shade quartets named for Italy’s starriest, most beloved cities, the lineup includes Milan (soft pinks and taupes), Rome (lavenders and purples), Florence (coppers and gold), and Venice (icy whites and cool blues). Suggested retail price $9.99.

 Milani Fierce Foil Eyeliner – Each liner is handmade with an innovative blackout base that allows rich shimmer to shine through. This versatile product can be used as a smoldering eyeshadow or as an eyeliner to rock a classic cat eye. Available in four rich, jewel-like shades. Suggested retail price $6.99.

 Milani Fierce Foil Nail Lacquer – This luxe lacquer is laced with genuine gold for a long lasting shine that looks like it is lit from within. Available in eight chic, Italian city-themed shades.Suggested retail price $3.99.

 Milani Fierce Foil Lipgloss – A never-been-done-before gloss that softens, smoothes and shines with a glimmering, multidimensional foil finish. Suggested retail price $ 4.99.

Trend: Subtle, Soft Matte Milani’s Matte collection, releasing in January 2015, features a new kind of matte finish. Every product feels great, is easy to apply, is long lasting and looks amazing in Instagram selfies. From eyes to lips to cheeks, the Matte Collection includes:

 Supreme Kohl Kajal Eyeliner – Inspired by Cleopatra, this versatile glide-on waterproof precision liner stays put all day and is self-sharpening. This unique formula can be used for flawless tightlining, waterlining and for added definition to the upper or lower lids. Available in one stellar Blackest Black shade. Suggested retail price $5.99.

 Matte Rose Powder Blush – Gorgeous in the compact, even prettier on the cheeks, this petal-soft, matte-finish powder shapes and contours. Streaks? Never. Easy to use? Always. Available in three ultra-flattering shades. Suggested retail price $7.99.

 Moisture Matte Color Statement Lipsticks – Infused with hydrating Grape Seed extract imported from Italy, this long lasting, lightweight, zero-compromise matte lipstick is smear proof and comfortable. Available in eight, luxe, go-the-distance shades, from pale pink Matte Innocence to fiery red Matte Passion. Suggested retail price $4.99.

THE CONTEST:

“We are committed to inspiring women through the creation of beautiful products that they want to use every single day, and with these game-changing launches, we continue to push the envelope and are transforming the way our customers look at makeup,” says Milani President, Laurie Minc. “To help bring these new collections to life, we are hosting a contest to not only surprise and delight our consumers but to also immerse them into Italian culture, which is what inspires us as a company every day.”Milani launched the “Win a Dream Trip to Italy” contest, inviting women to design a look inspired by anItalian beauty legend of their choice. Entrants are encouraged to share their selfies with Milani for the once in a lifetime chance to win a dream trip for two to either Milan, Venice, Rome or Florence for five days, inclusive of hotel and airfare plus $7,500 for spending. Milani is accepting submissions at www.milanidreamtrip.com now through March 31, 2015 11:59PM EST and will announce the grand prizewinner based on creativity, uniqueness and brand relevancy on April 5, 2015. Beyond the grand prize,Milani will be rewarding over 500 entrants at random with exciting new Milani products.

ABOUT MILANI COSMETICS

Founded thirteen years ago, Italian inspired Milani is the destination brand for women who love vibrant color, love to experiment with new looks and shop in better drug stores and mass merchant retailers.These women seek innovative products, in richly pigmented colors, that are formulated to work together on a range of ethnicities to complement all skin tones and ages. Milani delivers specialty store quality, at value pricing, in hundreds of shades, using technologically superior formulas, in lips, nails, face, brows,liners and more. In 2014, Milani outranked many of the industry’s best competing cosmetics companies when it added four prestigious awards to its arsenal including Allure’s Best of Beauty Award for the “BestMakeup Beauty Steal,” Cosmopolitan for Latinas’ “Best of Makeup” Award, Ebony’s “Best in Makeup”Award, and O, The Oprah Magazine’s “Makeup O-Wards.” Milani is distributed internationally in overthirty countries. Ralph Bijou, CEO and Laurie Minc, President have a twenty eight year track record in building strong brands, including Milani, both domestically and internationally. They are passionate about the cosmetic industry and are deeply committed to innovation, quality products and sustainable,long term growth. All of Milani Cosmetics are certified by PETA and the Leaping Bunny Program as cruelty free.

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