Monday, February 14, 2011
Saturday, February 12, 2011
Wednesday, December 1, 2010
As part of M·A·C’s Artist Relations’ constant support of the film, theater and television industries, MAC has the unique opportunity to have its products be featured in some of the most memorable scenes in our culture.
One of the most highly anticipated films this year is undoubtedly The Black Swan, which premiered last night. Below is a Q&A from the film’s makeup department head Margie Durand and makeup designer Judy Chin on the finale Black Swan look.
Q&A with Black Swan Makeup Department Head Margie Durand and Makeup Designer Judy Chin
Q: How does a makeup artist prepare to work on a film? Do you receive guidance from the director or collaborate with the costume designer/art director/key hair stylist on the makeup look?
Monday, November 15, 2010
MAKEUP ADDICTS ACROSS THE COUNTRY ASK M·A·C COSMETICS TO: M∙A∙C ME OVER!
M·A·C Taps Fans to be the New Faces for its Fall 2011 Colour Collection
NEW YORK, NY, November 15, 2010 – M·A·C Cosmetics announces the launch of M∙A∙C Me Over!, the first of its kind national contest that aims to tap into its fan base to be the official faces for its Fall Colour Collection. On November 15th, M∙A∙C will kick off the nationwide contest promoting all M∙A∙C addicts to enter before the December 20th cut off date.
Six very lucky winners will be chosen and flown to New York City, where they will have the opportunity to be photographed by an award-winning celebrity and fashion photographer, and those photographs may be used as part of materials that will appear at M·A·C stores and counters throughout the world. The criteria: Style, Heart and Soul.
"M·A·C Me Over! is a true celebration of M·A·C’s credo -- All Ages, All Races, All Sexes," says James Gager, Creative Director, M·A·C Cosmetics Worldwide. “The program allows us to honor our fans by celebrating their individual personality and style."
HOW TO ENTER THE M∙A∙C ME OVER! CONTEST?
Log on to http://www.macmeover.com/ and submit a photo and blurb, or video of yourself that describe why you should be a winner of our “M·A·C Me Over” contest. The written or spoken part of your video entry must begin with the phrase: “M·A·C Me Over! because…” and then let your unique style, personality and flair shine through. The lucky winners will be announced in August 2011 and selected by James Gager, Creative Director, M∙A∙C Cosmetics Worldwide.
M∙A∙C ME OVER! ONLINE EXPERIENCE M·A·C Me Over! comes to life where M·A·C addicts live and play – online. Through a vibrant micro-site specially created to bring M·A·C Me Over! to life in a visual, moving mosaic, visitors can interact with the top entries by scrolling over each entry thumbnail, then clicking to discover why they want to be considered for a M·A·C Me Over!
The M·A·C Facebook Fan Page will give real time updates on the M∙A∙C Me Over! contest providing updates, count-downs and the most up to date news. Participants will know when the contest goes live and will receive Facebook status updates throughout the duration of the contest.
M·A·C’s talented Senior Artists will be promoting M∙A∙C Me Over! via Twittering and will share their insights, coveted tips and rallying contestants to jump on board and enter.
M∙A∙C ME OVER! GOES LIVE TODAY TO LEARN MORE OR PARTICIPATE VISIT: http://www.macmeover.com/.
No purchase necessary. Void where prohibited. The M∙A∙C Cosmetics "M∙A∙C Me Over!" contest is sponsored by M∙A∙C Cosmetics. Open to legal residents of the 50 U.S. & D.C., 18 or older as of date of entry. Starts at 12:00:01 a.m. ET on 11/15/10 and ends 11:59:59 p.m. ET on 12/20/10. For Official Rules, visit www.macmeover.com
Wednesday, October 27, 2010
M∙A∙C COSMETICS COLLABORATES WITH SMASHING IDEAS;
UNVEILS M∙A∙C: A TARTAN TALE FOR IPAD
Free App Now Available on iTunes
Seattle, WA, October 26, 2010 – M•A•C Cosmetics, the global beauty authority, in collaboration with Smashing Ideas (www.smashingideas.com), the leading digital media agency providing immersive and interactive entertainment, announced today their M∙A∙C : A Tartan Tale for iPad is now available in Apple’s iTunes store (itms://itunes.apple.com/us/app/id397448388?mt=8). Posh, punk, ancestral, anarchic, noble, naughty and glorious, M∙A∙C : A Tartan Tale celebrates Holiday 2010 through this free, radical and revolutionary iPad App from M∙A∙C and Smashing Ideas.
Follow the magical fairytale of the Myfanwy through the Glamora Castle as users shake, turn and touch interactive features throughout the book.
• The fairytale comes to life through narration and sound effects
• Fully interactive pages allow users to unlock content and share with friends via Facebook
• Ships take flight, plaid-winged bats fly from the belfry as users touch-swipe through the visually stunning story
• The chandelier shimmies through real-time physics as users move and turn the iPad
• Tap the plaid makeup tin for direct access to www.maccosmetics.com where users can shop and learn about the entire Tartan Collection
• Unlock a plaid-elicious prize at the fairytale’s conclusion
• Full audio book of M∙A∙C : A Tartan Tale is also available along with a mini-history of Tartan
The M•A•C: A Tartan Tale app is launching in conjunction with the M•A•C 2010 Holiday colour collection, also by the same name. The collection features the hottest trend shades for the holiday season in Lipsticks, Dazzleglass Cremes, Blush and specially packaged Eyeshadows with a tartan pattern.
Earlier this month, Smashing Ideas released the first original content enhanced book The War of the Worlds for iPad. In September, the company announced a partnership with Random House to develop book-based children’s Apps for mobile devices.
ABOUT M•A•C COSMETICS
M•A•C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. The company’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists around the world. M•A•C is now sold in 75 countries worldwide. Become M•A•C fan at facebook.com/maccosmetics. View MAC Youtube and follow our MAC Artists on http://www.macartiststweets.com/. For a M•A•C location visit maccosmetics.com.
About Smashing Ideas
Smashing Ideas, founded in 1996, has become one of the leading digital media agencies for the youth market by creating immersive, interactive content that transforms consumer-driven brand experiences in a digital world. Cartoon Network, Disney, GE, Hasbro, Nickelodeon, Nokia, Sony Ericsson, Verizon Wireless and more have called upon the Company to develop engaging, online, ITV and mobile experiences for their audiences. Smashing Ideas is based in Seattle, with offices in Portland and in the UK.