Illamasqua’s newest collection, Generation Q, launches in-stores tomorrow at Sephora, and is available online now at Sephora.com! The vision and mission for Generation Q was to create a collection that can be universal, irrespective of age, race or gender. The collection includes beautiful new hues for Fall including a 4-piece, multi-texture Eye Palette and new highlighter Gleam Cream.
Generation Q empowers and complements the user with light reflective not age reflective products. The collection is a story of sultry, forbidden shimmer and creative formulations to build dimension. All products and shades included in Generation Q have been formulated and chosen irrespective of age, race, gender or sexual preference to give everybody the tools to express their alter ego. Illamasqua is standing up against the industry rule of “only wearing matte” products and concealing your real identity under a sea of “beige” after a certain age. Complementing and empowering your true beauty, shimmer is adorned to accent, highlight and lift features. Generation Q is a celebration of today, where beauty and creativity has no sell by date.
New Palette ($42.50)
Complement Palette - Powder Eye Shadow in Slink (Soft champagne, shimmer finish), New Liquid Metal in Focus (Cool brown metal, metallic cream), Powder Eye Shadow in Forgiveness (Rich chocolate plum, matt finish) and New Pressed Pure Pigment in Queen of the Night (Blackened plum, shimmer finish)
New Lipstick in Magnetism (Deep raspberry pink)
Intense Lipglosses ($20)
New Intense Lipgloss in Opulent (Rainbow beige) and New Intense Lipgloss in Boost (Blueberry violet)
Nail Varnishes ($14)
New Nail Varnishes in Creator (Magical black) and Charisma (Deep raspberry pink)
New Product: Gleam ($26)
Lightweight compact highlighter, iridescent formulation lifts and highlights wherever applied. Gleam in Aurora (Light champagne, pearlescent finish)
Powder Blushers ($24)
New Powder Blushers in Allure (Dusky rose pink shimmer)
Precision Ink ($27.50)
New Precision ink in Wisdom (Antiqued gold)
Available from September 20th 2012.
Below is a visual overview of the collection. More videos can be found at Illamasqua's YouTube channel.
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