MAKEUP ADDICTS ACROSS THE COUNTRY ASK M·A·C COSMETICS TO: M∙A∙C ME OVER!
M·A·C Taps Fans to be the New Faces for its Fall 2011 Colour Collection
NEW YORK, NY, November 15, 2010 – M·A·C Cosmetics announces the launch of M∙A∙C Me Over!, the first of its kind national contest that aims to tap into its fan base to be the official faces for its Fall Colour Collection. On November 15th, M∙A∙C will kick off the nationwide contest promoting all M∙A∙C addicts to enter before the December 20th cut off date.
Six very lucky winners will be chosen and flown to New York City, where they will have the opportunity to be photographed by an award-winning celebrity and fashion photographer, and those photographs may be used as part of materials that will appear at M·A·C stores and counters throughout the world. The criteria: Style, Heart and Soul.
"M·A·C Me Over! is a true celebration of M·A·C’s credo -- All Ages, All Races, All Sexes," says James Gager, Creative Director, M·A·C Cosmetics Worldwide. “The program allows us to honor our fans by celebrating their individual personality and style."
HOW TO ENTER THE M∙A∙C ME OVER! CONTEST?
Log on to http://www.macmeover.com/ and submit a photo and blurb, or video of yourself that describe why you should be a winner of our “M·A·C Me Over” contest. The written or spoken part of your video entry must begin with the phrase: “M·A·C Me Over! because…” and then let your unique style, personality and flair shine through. The lucky winners will be announced in August 2011 and selected by James Gager, Creative Director, M∙A∙C Cosmetics Worldwide.
M∙A∙C ME OVER! ONLINE EXPERIENCE M·A·C Me Over! comes to life where M·A·C addicts live and play – online. Through a vibrant micro-site specially created to bring M·A·C Me Over! to life in a visual, moving mosaic, visitors can interact with the top entries by scrolling over each entry thumbnail, then clicking to discover why they want to be considered for a M·A·C Me Over!
The M·A·C Facebook Fan Page will give real time updates on the M∙A∙C Me Over! contest providing updates, count-downs and the most up to date news. Participants will know when the contest goes live and will receive Facebook status updates throughout the duration of the contest.
M·A·C’s talented Senior Artists will be promoting M∙A∙C Me Over! via Twittering and will share their insights, coveted tips and rallying contestants to jump on board and enter.
M∙A∙C ME OVER! GOES LIVE TODAY TO LEARN MORE OR PARTICIPATE VISIT: http://www.macmeover.com/.
No purchase necessary. Void where prohibited. The M∙A∙C Cosmetics "M∙A∙C Me Over!" contest is sponsored by M∙A∙C Cosmetics. Open to legal residents of the 50 U.S. & D.C., 18 or older as of date of entry. Starts at 12:00:01 a.m. ET on 11/15/10 and ends 11:59:59 p.m. ET on 12/20/10. For Official Rules, visit www.macmeover.com
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