MAC New Lashes and Plush Lash
Monday, September 24, 2007
Just as I had just mentioned in the previous entry that I think falsies are not an everyday thing, MAC refutes my statements with a slap - and with enticing images of their new line of lashes. MAC entreated the services of celebrity lash designer Christina Smith, and she created breathtaking Lash styles with original, new features and improved packaging. She even created absolutely natural-looking lashes, so much so that, hey, I can actually wear those everyday! Read on...
MAC COSMETICS LAUNCHES NEW LASHES
CREATED BY CELEBRITY MAKE-UP ARTIST AND LASH DESIGNER CHRISTINA SMITH
Lashes have reached a whole new level… No longer are lashes just for special nights out or glamorous events, they have become an everyday staple being worn by women of all ages.
This fall, MAC takes Lashes to the extreme – whether it’s a natural effect or a more dramatic look you want, it’s easily achieved with the re-launch of MAC Lashes. Acclaimed celebrity lash designer Christina Smith who has designed custom lashes for Hollywood leading ladies including Liza Minnelli, Kate Hudson, Hayden Panettiere and Gisele Bundchen, created 11 exclusive Lash styles with original, new features and streamlined packaging.
NEW LASH FEATURES AND BENEFITS:
Color – MAC Lashes have a unique blend of black and brown natural hairs, so they blend more naturally with your own lashes. Great for even the fairest of lashes.
Clear Band – MAC Lashes feature a ground-breaking thin, clear band for easy application and flexibility. Lashes can move, bend and blend.
Shorter Width – Say goodbye to trimming false lashes to fit. MAC’s newly designed Lashes have a shorter width, so they fit comfortably to the length of your natural lash line.
Intentional Imperfection – No two lashes are the same or perfectly symmetrical. MAC created intentional imperfections in each lash design to create a more natural effect.
NEW LASH PACKAGING:
The new MAC Lashes are packaged in a unique white tray that holds the lashes around a circular post. The post is used for ease of identification, with the left lash on the left side, and the right lash on the right. The white inner tray slides into a clear outer case and locks into place for secure portability. In addition to beautifully displaying the lashes, the new case also allows for easy storage and reuse.
MAC Lashes will last through approximately 3-6 wears, with proper care. When removing Lashes from packaging or the lash line, gently lift one end and peel off slowly and carefully to keep Lashes intact. Store lashes in a cool, dry area as humidity or warm temperatures (often found in the bathroom) may compromise the curl of the lash.
Lash Styles, Pricing and Availability:
MAC Lashes retail for $11.00 USD and will be available on counter OCTOBER 2007.
#30: Individual lashes. Three lengths available in one package for the ultimate customization.
#31: Natural style length with a wispy texture. Perfect for those who want fullness every day.
#32: Natural style length that includes a combination of lash bundles and individual hairs for a natural fullness.
#33: Natural style length. Separate lash bundles give a flirty fringe.
#34: Slightly more dramatic length. Wispy texture with winged corners.
#35: Slightly more dramatic in length. Separate lash bundles for fullness above the iris, which creates a wide-eyed look. (MAC Store Exclusive)
#36: A full lash favorite that creates a naturally dramatic look.
#37: Most dramatic length. Theses Lashes are the biggest, fullest and longest (MAC Store Exclusive)
#38: Natural style length with a wispy texture. This half lash adds subtle fullness to the outer corner of the eye (MAC Store Exclusive)
#39: For the lower lash line. Natural style length with a wispy texture. Perfect for those of us who want extra fullness for lower lashes (MAC Store Exclusive)
#40: For the lower lash line. Natural style length. Combines lash bundles and individual hairs. (MAC Store Exclusive)
M∙A∙C Lashes should be used with a safe lash adhesive. Try Duo Adhesive available on www.maccosmetics.com $8.00 USD.
MAC also features a new redesigned mascara called Plush Lash:
THE POWER-COMBO OF UNIQUE FORMULA AND
WELL-DESIGNED WAND COME TOGETHER IN PLUSH LASH,
A NEW MASCARA DESTINED TO CHANGE THE WAY
YOU CREATE A DYNAMIC FRINGE FOR YOUR EYES.
START WITH THE WAND. SPECIALLY DESIGNED TO
INCORPORATE A V-SHAPED GROOVE THAT
PRUNES THE BRISTLES ON ONE SIDE
WHILE LEAVING THE OTHER SIDE FULL AND LUSH.
THE SHORT-BRISTLES COAX THE LASHES UPWARD TO
AN EXTRORDINARILY SOPHISTICATED YET FLIRTATIOUS CURL,
WHILE THE OTHER SIDE SEPARATES AND
COMBS THE LASHES ROOT-TO-TIP
CREATING A LONG, WELL-DEFINED GLAMOUR LASH.
ADD THE LUXURIOUSLY INTENSE, PLUMPING,
NON-CLUMPING, CONDITIONING FORMULA OF
THIS INNOVATIVE MASCARA.
Plush Lash Profile
Instantly plump up lashes for over-the-top voluptuous volume. Contains natural humectant sodium hyaluronate, pro vitamin B5 conditions the lash, while the vitamin E derivative acts as and antioxidant. The combination of waxes and film formers allow for super even and smooth application. Double “V” groove design and hollow, tightly interwoven filaments allow product to sit on top of the brush and in the feed grooves providing very good volumizing and quick building performance. Use flat side first to push lashes upward and curl. Separate and comb lashes with longer bristles. Ophthalmologist-tested and suitable for wear with contact lenses.
Plushblack Deep black
Brunette Chocolate brown
Suggested Retail Price: $11.00 U.S./$13.00 CDN
October 5, 2007at all M·A·C locations,
1.800.387.6707 and www.maccosmetics.com